Visitor Promotion

The National Career Guidance Show North will attract visitors from across the north of England, Scotland, Wales and Northern Ireland and from a wide range of job roles within the career sector.

In promoting the show we will ensure visitors will be key influencers in raising awareness and promotion of career advice.

The visitor promotional campaign will combine the following elements:

• Direct e-marketing to all Skills Development Scotland staff

• Direct e-marketing to head teachers and principals within schools, colleges and universities across 
  Scotland

• Invitations to over 4,000 members of the Institute of Career Guidance

• Promotion to career professionals within both public and private organisations 
  including Careers Service Northern Ireland

• Promotion at other Institute of Career Guidance events

• Promotion in partnership with third parties

• Website and SEO promotions

• An extensive PR campaign