Visitor Promotion
The National Career Guidance Show in March 2010 attracted visitors from across the UK and from a wide range of job roles within the career sector.In promoting future events we will ensure visitors will be key influencers in raising awareness and promotion of career advice.
The visitor promotional campaign will combine the following elements:
• Direct e-marketing to careers teachers, head teachers and principals within schools,
colleges and universities across the UK
• Invitations to over 4,000 members of the Institute of Career Guidance
• Promotion to career professionals within both public and private organisations
including Connexions Partnerships, Careers Service Northern Ireland, Careers
Scotland, Careers Wales, local authorities and nextstep Partnerships
• Promotion at other Institute of Career Guidance events
• Promotion in partnership with third parties
• Website and SEO promotions
• An extensive PR campaign
The full visitor promotional campaign plan can be downloaded by clicking here.
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